This piece was originally published by Twogether. As ever, I think the main point still stands. Not least because I still see a steady flow of briefs in which the stats are patently useless. Content marketing thrives on statistics. But they’re seductive and deceptive, because they look as though they mean something, when often they…
Latest content marketing thinking: is content content?
This is a piece I wrote while at Twogether. It's not current, but the main point is still relevant, I reckon. And it's mildy amusing to remember the Fake News panic... One of the things that annoys me most about marketing blogs is knackered old marketers and fading advertising gurus bleating on about the old…
Latest content marketing thinking: About Us – but is it?
This is a piece I wrote while at Twogether. It's not current - the About Us descriptions have probably changed by now. But the main point is still relevant, I reckon. Website analytics demonstrate that ‘About Us’ is one of the most frequently visited pages of any site. Which means that for all the lovely…
Marcelle Morgantini: The Chicago Blues Box
This article originally appeared in Living Blues magazine #205 in February, 2010. I had wanted to write it for years. The recordings made by Marcelle Morgantini in Chicago during the 1970s are a definitive evocation of the real blues of the day. Her recording of The Aces is one of my favourite albums. Chicago Blues…
Stuart Constable – journalism and memoir
Hello and thanks for visiting. Here you will find a selection of my writings over the years, including journalism, some memoirs from my musical and writing careers and some personal reflections on life and the unfolding of the Universe. I have always enjoyed telling people's stories, like Ol' Jack Frightenum or Marcelle Morgantini, or even…
Playground of the Immortals
Once, every Sunday afternoon was a seminar for every schoolboy who loved football. They sat hunched before the television, absorbed in The Big Match, picking apart the performances of the athletes on the screen.Each boy was taking in the craft of moving a ball swiftly and accurately around a field, absorbing every nuance of the…
Shine on, Little Sun
Years ago, when I first took up the harmonica, there was no way of knowing how to play. No internet, with helpful videos on YouTube. No Amazon to show me books. Having been inspired by Sonny Boy Williamson II, I spent what memory tells me is years trying to make my harmonica sound like his.…
Being Educated by Archie
I never wanted a pet, except a couple of times. When I was at primary school, I forced my parents to buy me a white mouse. The only one in the shop was a mother nursing a baby so we bought both. I called one Mousey Tung and the other one Ho Cheese Min. I…
Rendlesham: the truth is in there…
We were drawn by the mystery. It was a journey not so much into a forest, but into the very fabric of our psyches. Yes, forest there was, but it was the unseen that called to us. From the depths of time and space it beckoned us on a two-and-a-half-hour journey from the gentle Chilterns…
Ol’ Jack Frightenum: a true story
Ol' Jack Frightenum lived in the woods, on his own. Not a hermit, for he took visitors and drank in local pubs and ran errands for himself. And he went to the Post Office, to collect his pension and write to the King. But he was always a solitary man and lived alone in his…
Stuart Constable 