This piece was originally published by Twogether. As ever, I think the main point still stands. Not least because I still see a steady flow of briefs in which the stats are patently useless. Content marketing thrives on statistics. But they’re seductive and deceptive, because they look as though they mean something, when often they…
Latest content marketing thinking: is content content?
This is a piece I wrote while at Twogether. It's not current, but the main point is still relevant, I reckon. And it's mildy amusing to remember the Fake News panic... One of the things that annoys me most about marketing blogs is knackered old marketers and fading advertising gurus bleating on about the old…
Latest content marketing thinking: About Us – but is it?
This is a piece I wrote while at Twogether. It's not current - the About Us descriptions have probably changed by now. But the main point is still relevant, I reckon. Website analytics demonstrate that ‘About Us’ is one of the most frequently visited pages of any site. Which means that for all the lovely…
Stuart Maxwell 